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Privacy Notice

A concise explanation of how personal information is handled when you contact Vantage or use our services.

Last updated: 6 September 2026

Who is responsible for your information?

Vantage Insurance Brokers is a trading style of Simple & Smart Insurance Services Ltd. When you deal with Vantage Insurance Brokers, Simple & Smart Insurance Services Ltd is the sole data controller responsible for your personal information. It is registered in England and Wales under company number 06648986, with registered office at 272 Kings Road, Tyseley, Birmingham, England, B11 2AB.

Privacy enquiries can be sent to enquiries@vantageib.co.uk.

Information we may collect

We may collect your identity and contact details, business or property information, insurance requirements, policy and claims information, payment-related records, correspondence and website security information. Where genuinely necessary for an insurance product or claim, this can include information about health, criminal convictions or other sensitive matters. Please do not send sensitive information through the general website form; we will provide an appropriate route if it is needed.

Why we use it

We use personal information to:

  • respond to enquiries and take steps at your request before entering into a contract;
  • obtain quotations and arrange, administer, renew or support insurance policies and claims;
  • meet legal, regulatory, accounting and fraud-prevention obligations;
  • protect our systems, keep appropriate records and improve our service; and
  • send marketing only where the law permits it and you have not opted out.

Our lawful bases may include contract, legal obligation, legitimate interests and consent. Where special-category or criminal-offence data is required, we use it only where an additional lawful condition applies.

Where information comes from

Most information comes directly from you. We may also receive it from someone acting for you, your business or joint policyholders; insurers and insurance-market organisations; claims, fraud-prevention, identity, credit or public-record sources; and professional advisers where relevant.

Who we may share it with

Where necessary, information may be shared with insurers, underwriting agencies, wholesale brokers, claims handlers, loss adjusters, professional advisers, premium-finance and payment providers, fraud-prevention or identity services, regulators, ombudsman services, law-enforcement bodies and carefully selected website, email and IT providers. We do not sell personal information.

Some recipients may process information outside the UK. Where that happens, we require an appropriate legal transfer mechanism and safeguards.

How long we keep it

Website enquiries that do not lead to an insurance relationship are normally kept for up to 12 months. Short-lived, one-way security fingerprints used to prevent form abuse are removed after approximately 24 hours. Quotation, client, policy and claims records may be kept for longer where required by law, regulation, insurer arrangements or to establish, exercise or defend legal claims. Records are securely deleted or anonymised when no longer needed.

Your rights

Depending on the circumstances, you may ask for access to your information, correction, deletion, restriction, portability or object to certain uses. Where processing relies on consent, you may withdraw it. Contact us using the email above. You may also complain to the Information Commissioner’s Office.

Keeping information secure

We use proportionate technical and organisational safeguards and require relevant service providers to protect information. No internet service is risk-free, so please contact us before sending unusually sensitive material.

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Vantage Insurance Brokers is a trading style of Simple & Smart Insurance Services Ltd, authorised and regulated by the Financial Conduct Authority. FRN 499191.

© 2026 Vantage Insurance Brokers.

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